GIF to MP4 converter
GIF is a terrible way to store motion. The same animation as MP4 is usually ten times lighter and plays everywhere.
Quality
Balanced is what most people want: near-identical picture at a fraction of the GIF's weight.
MP4 has no loop flag of its own. Social platforms loop short clips anyway; repeating the animation inside the file covers players that do not, at three times the encoding time.
Pick a file to start.
Why MP4 is so much smaller
A GIF stores motion the way a flipbook does: frame after frame, each one close to complete, all of them sharing 256 colours. H.264 inside an MP4 stores the first frame and then, for every frame after it, only what moved — and it does that with the full colour range. On real footage the difference is routinely tenfold, and the MP4 looks better while it is at it.
This is why the platforms that appear to host GIFs mostly do not. Post a GIF to most social networks and it is transcoded to video before anyone else sees it. You are just choosing to do the conversion yourself, with control over the result.
What you give up
Three things, all of them occasionally decisive. MP4 has no built-in loop flag, so looping depends on the player — which is why this tool can repeat the animation inside the file. MP4 cannot do transparency the way GIF can, so a transparent background becomes black. And a handful of upload forms, forum editors and email clients still accept only an image file, where an MP4 simply will not go.
If none of those apply, MP4 is the better format and it is not close.
Questions
Will the MP4 loop?
It depends on where it is played. Social feeds loop short clips automatically; a file opened in a desktop player generally does not. Leaving the repeat option on writes the animation three times into the file, which covers most cases.
Is there audio?
No — a GIF has no sound to carry over, so the MP4 is silent by design.
What about a transparent GIF?
Transparency cannot survive the trip to H.264; those areas come out black. Keep the GIF, or compress it instead.
Which quality setting should I pick?
Balanced, unless you have a reason. High is for footage you will look at closely; small file is for chat, where nobody will.